Spelinspektionen launches ‘With your future as a bet’ campaign

Swedish Gambling Authority Launches Campaign to Raise Awareness of Gambling Consequences for Young Adults

In a bid to tackle unhealthy gambling habits among young adults, the Swedish Gambling Authority, Spelinspektionen, has rolled out a new campaign targeting individuals aged 18-25. The initiative, dubbed ‘With your future as a bet,’ aims to shed light on the risks associated with gambling for money.

The campaign, accessible through a dedicated page on the Spelinspektionen website, offers valuable insights into the gambling behaviors of young people and offers resources for those seeking help. To ensure maximum reach, the messages of the campaign will be strategically promoted on popular digital platforms frequented by the target demographic.

Teaming up with the Public Health Agency and the Swedish Crown Prosecutor, the Swedish Gambling Inspectorate hopes to mitigate the negative impacts of gambling on young adults. Yvonne Hejdenberg, Head of Communications at Spelinspektionen, emphasized the prevalence of gambling in online spaces like computer games and apps, underscoring the need to address the consequences of such behavior in a compelling manner.

Moreover, the campaign is designed not only to resonate with young adults but also to educate parents and relatives about the risks associated with gambling among their children. This multifaceted approach aims to create a more informed and responsible gambling environment for all.

In related news, the Dutch Gaming Authority (KSA) has introduced a revised Responsible Gaming Policy Rule to bolster safety measures in the online gambling sector. These ongoing efforts by regulatory bodies underscore a commitment to promoting responsible gaming practices and safeguarding vulnerable individuals in the industry.