Keynote speech: Digital signage at Asian casinos is ‘at the next level’

Asian casinos are standing out in the gambling market with their unique design elements and innovative use of technology, according to industry expert Stephen Crystal. The Founder of SCCG Management, who has a background in both iGaming and land-based gaming in Las Vegas, highlighted the distinct offerings of casinos across various Asian nations, including the Philippines, Malaysia, and Cambodia.

Speaking at SiGMA Manila 2024, Crystal emphasized how casinos in Asia are leveraging design elements to enhance the overall customer experience. He noted that while people visit casinos knowing they will likely lose money, the key is to entice them to spend more while enjoying themselves. In Asia, digital signage and loyalty programs have reached new heights, with successful implementation of strategies originally from the US.

Crystal pointed out that Asian casinos are not only incorporating local customs into their establishments but also integrating cutting-edge technology to create a seamless gaming environment. For more updates on SiGMA Manila, keep an eye on Gambling Insider’s website, weekly newsletter, and magazine for in-depth coverage. Stay informed and engaged with the latest news and trends in the world of gambling and games.