BK8, a leading sports betting and iGaming platform, has recently announced a major sponsorship deal with the Badminton World Federation (BWF) for the HSBC BWF World Tour Finals 2024. This prestigious badminton tournament is scheduled to take place in December in Hangzhou, showcasing top-ranked players in singles and doubles categories for men and women.

The BWF World Tour Finals is the culmination of the BWF World Tour circuit, where the top eight players or pairs in each discipline compete for the ultimate title. As part of the sponsorship agreement, BK8 will be the official sponsor for three key badminton tournaments within the HSBC BWF World Tour 2024, including the TOYTA Thailand Open 2024, the Hong Kong Open 2024, and the HSBC BWF World Tour Finals 2024.

BK8’s Managing Director, Michael Gatt, expressed excitement about the partnership, emphasizing their commitment to enhancing the tournament experience and engaging badminton fans globally. The collaboration aims to promote the spirit of competition and support the vibrant badminton community.

In another sponsorship development, the Online Betting Guide (OLBG) has secured a deal to be the official front-of-shirt sponsor for Lions Gibraltar FC. This partnership underscores the growing trend of sports betting and gaming platforms expanding their presence in the sports sponsorship arena. Stay tuned for more exciting updates on the intersection of gabling, games, and sports news.